Two Seller’s Market Strategies: Book Early, Book Late

Two Seller’s Market Strategies: Book Early, Book Late

The quarterly Meetings Outlook from Meeting Professionals International is a regular snapshot of industry sentiment, challenges, and forecasts for the near future of events. In the just-released Summer 2016 edition, respondents are focused on issues driving up costs, including the seller’s market, food prices, and attendees’ dietary needs.

Interestingly, two strategies emerged for the seller’s market challenge. One planner interviewed said she helps her clients&rsq

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