Why Use an Event App? It Depends Who You Ask

Why Use an Event App? It Depends Who You Ask

The grounds for creating a mobile meeting app are quite different depending on whether the app is for an association or a corporation, according to a new Meeting Professionals International/DoubleDutch survey.

A quarter of association meeting professionals (24 percent) say the main reason they get budget approval for an app is because it will drive greater attendee engagement, while other association pros say their primary reason is cost savings (15 percent); driving traffic to se

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