26 Steps to Mobile App Adoption Success

26 Steps to Mobile App Adoption Success

Expert tips on how to promote your mobile meeting app before, during, and after an event, provided courtesy of session leaders at the recent 2014 Cvent Corporate and Association Meetings Summits in Las Vegas.

There’s no doubt about it: Today’s meeting attendees are addicted to their mobile devices—to the point where the idea of being out of mobile phone contact gives them “nomophobia.” That’s how Kevin Long, vice president of marketing and operations with CrowdCompass by Cvent, opened a session on mobile apps at the Corporate Meetings Summit, a Cvent user conference held in Las Vegas in June.<

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