Members of the American College of Chest Physicians were able to screen the lung health of more than 300 people in four hours during Phoenix Lung Health Day in August. This feat was made possible by a multifaceted media campaign that resulted in more than 28 million media mentions. One of them, a
Photo courtesy of ACCP
How ACCP Made Its Public Event a Big Draw
Tailoring your media approach to the market makes a difference.