Two men examine spirometers at a American College of Chest Physicians Phoenix Lung Health Day activity Photo courtesy of ACCP

Two men examine spirometers at a American College of Chest Physicians Phoenix Lung Health Day activity.

How ACCP Made Its Public Event a Big Draw

Tailoring your media approach to the market makes a difference.

Members of the American College of Chest Physicians were able to screen the lung health of more than 300 people in four hours during Phoenix Lung Health Day in August. This feat was made possible by a multifaceted media campaign that resulted in more than 28 million media mentions. One of them, a

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