Your company's events get the word out to your users, developers, and employees. Are you working the press, too? You may work with a public relations person, or may even be the public relations person. (Isn't "multitasking" a great euphemism?) Either way, your marketing efforts are not complete until you leverage your meetings to get to the media.
But how? Shelley Miller, public relations manager with Intergraph Corp., a computer hardware and software company in Huntsville, Ala., offe