Our future depends on our ability to be adept at both management and technology," announced American Society of Association Executives (ASAE) President R. William Taylor, CAE, at the general session of ASAE's first combined management and...
PICTURE the scene. It's several years before your organization's big meeting. You've just received the hotel's signed contract proposal incorporating all of the issues that you've negotiated with the property. All you have to do is counter-sign...
Our journey into high-yield marketing strategies began with a discussion of reach and frequency: The size and identity of the group to whom you are promoting your meeting, and the number of messages they receive about it. Next, we introduced the...