Problems motivate physicians. Products don't," says Henry Slotnick, PhD, PhD, professor of neuroscience, University of North Dakota. "If you say to a doctor, 'Let me tell you about our wonderful product,' the doctor says, 'Today I am supposed to...
Succeeding With Cyber-CME Fire up your browser and visit the Web site of Medical Computing Today (www.medicalcomputingtoday.com) for a look at who's doing what in online continuing medical education (CME). There you'll find a list of 172 Web sites...
* NOTABLE MEETINGS It had to happen: Internet Healthcare 2000, The First Annual Internet Healthcare Conference, was held April 25 and 26 in New York City. None other than George Lundberg, MD, editor-in-chief, Medscape, was the keynote speaker at...
This column will give you practical ideas to improve your ROI (return on investment) in marketing medical meetings. My first article (and several to follow) focuses on successful direct marketing methods, because most marketing of medical meetings...
*The newly expanded Kentucky International Convention Center (formerly the Commonwealth Convention Center) reopened earlier this year in Louisville. New space, including the 30,000-square-foot Cascade Ballroom, has brought the center's total space...
Q: How can Internet medical education demonstrate ROI...