Creating Web Ed that Works

Q: How can Internet medical education demonstrate ROI?

LS: We can proactively [identify] what we're looking for. The activity will then be designed so the outcomes are quantifiable. It's as much ROE [return on education] as ROI.

DY: [With Internet education] we are able to quantify things in a way we haven't been able to with traditional formats. You can see if you're getting the right message across, if the information is presented in an [effective] way. You can use the Inter

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.