Q: How can Internet medical education demonstrate ROI?
LS: We can proactively [identify] what we're looking for. The activity will then be designed so the outcomes are quantifiable. It's as much ROE [return on education] as ROI.
DY: [With Internet education] we are able to quantify things in a way we haven't been able to with traditional formats. You can see if you're getting the right message across, if the information is presented in an [effective] way. You can use the Inter