MotivAction: 2016 CMI 25

MotivAction: 2016 CMI 25

MotivAction
Minneapolis, MN
WEB SITE: motivaction.com
TOP CUSTOMER MARKETS: pharmaceutical, telecommunications, manufacturing
THE LATEST:
  • MotivAction, founded in 1976, is celebrating its 40th anniversary with this two-minute video history.
  • In May, MotivAction released a new application, PromotionCenter, which automates the creation, launch, communication, and measurement of sales and channel incentive programs. Built on the Encore platform, PromotionCenter allows a program manager to enroll participants, communicate program rules, track progress and standings, and pay out rewards.
  • The company will hold its fourth annual client forum in October at IMEX. Last year, the agenda included education on engagement, event trends, and technology, plus keynote speakers Melissa Van Dyke, president of the Incentive Research Foundation, and futurist Mike Walsh.
LEADERSHIP:
William E. Bryson, CEO
Joseph F. Keller, President and COO
 
BY THE NUMBERS:
  • Corporate meetings in
    2015
     
    124
     
  • Incentive travel programs in 2015
     
    74
     
  • Room nights booked for
    meetings and incentives
    in 2015
    94,212
     
  • Full-time employees
     
    124
  • Meeting and incentive travel programs held outside the U.S.
    26%
  • Revenue from planning
    and executing meetings
    and incentives
    80%
  • Corporate meetings in
    2015
    124
     
  • Incentive travel programs in 2015
    74
     
  • Meeting and incentive travel programs held outside the U.S.
    26%
     
  • Room nights booked for meetings and incentives in 2015
    94,212
     
  • Revenue from planning and executing meetings and incentives
    80%
  • Full-time employees
    124
Kari Vrba
Senior Vice President, Business Development

Website
Anniversary Video
Case Study
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