Creative Group Inc.: 2016 CMI 25

Creative Group Inc.: 2016 CMI 25

Creative Group Inc.
Appleton, Wis.
WEB SITE: Creativegroupinc.com
TOP CUSTOMER MARKETS: automotive, insurance/financial services, pharmaceutical
THE LATEST:
  • Creative Group, which was purchased by Direct Travel in March 2015, is on the move with the a rebranding of the company in January, including a new website and logo; acquisition of Masterplan Inc. of Chicagoland, Ill., in February; and a move for the Chicagoland offices to Schaumberg, Ill., in March. The new offices, the company notes, have room for future expansion.
  • Three new senior vice presidents have been added to the leadership team: Jon Irvine, senior vice president, business development; John Udelholen, senior vice president, financial services; and Marita Zaenger, senior vice president, employee services.
  • Creative Group took home two American Advertising Awards for creative work done for incentive travel programs.
LEADERSHIP:
Janet Traphagen, President
Jon Irvine, Senior Vice President, Business Development
 
BY THE NUMBERS:
  • Corporate meetings in
    2015
     
    383
     
  • Incentive travel programs in 2015
     
    90
     
  • Room nights booked for
    meetings and incentives
    in 2015
    120,000
     
  • Full-time employees
     
    162
  • Meeting and incentive travel programs held outside the U.S.
    21%
  • Revenue from planning
    and executing meetings
    and incentives
    93%
  • Corporate meetings in
    2015
    383
     
  • Incentive travel programs in 2015
    90
     
  • Meeting and incentive travel programs held outside the U.S.
    21%
     
  • Room nights booked for meetings and incentives in 2015
    120,000
     
  • Revenue from planning and executing meetings and incentives
    93%
  • Full-time employees
    162
Janet Traphagen
President

Web site
Video
Whitepaper
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