Aimia Proprietary Loyalty U.S. Inc.: 2016 CMI 25

Aimia Proprietary Loyalty U.S. Inc.: 2016 CMI 25

Aimia Proprietary Loyalty U.S. Inc.
Minneapolis
WEBSITE: aimia.com
TOP CUSTOMER MARKETS: automotive, pharmaceutical, high tech
 
THE LATEST:
  • Aimia earned its stripes as a "data-driven marketing and loyalty analytics company" by nabbing the Best Event Feedback Strategy award from Cvent this year. The award recognized Aimia's success in providing a healthcare client with proof of its incentive's effectiveness through a post-event survey strategy segmented to specific employee groups.
  • Another recent number-crunching success story was i2c, Aimia's partnership with U.K. supermarket chain Sainsbury's, which won an award from marketing website The Drum for Most Effective Use of Data. The award recognized i2c's successful programmatic campaign for Carling beer. (Programmatic advertising refers to the use of software to purchase digital advertising.)
  • Aimia announced a major new client in November 2015 — Optus, Australia's second-largest telecommunications group.
  • The company moved its U.S. headquarters from Plymouth, Minn., to downtown Minneapolis in spring 2015.
LEADERSHIP:
Kurt Paben, President, Channel and Employee Loyalty, U.S. Region
Bonnie Boisner, Vice President, Event Management, Channel and Employee Loyalty
By the Numbers:
  • Corporate meetings in
    2015

     
    1,991
     
  • Incentive travel programs in 2015

     
    122
     
  • Room nights booked
    for meetings and
    incentives in 2015
     
    277,392
     
  • Full-time employees

     
    3,200
  • Meeting and incentive
    travel programs held
    outside the U.S.
     
    23%
  • Revenue from planning and executing
    meetings and incentives
     
    87%
  • Corporate meetings in
    2015
    1,991
     
  • Incentive travel programs in 2014
    122
     
  • Meeting and incentive travel programs held outside the U.S.
    15%
     
  • Room nights booked for meetings and incentives
    345,743
     
  • Revenue from planning and executing meetings and incentives
    87%
  • Full-time employees
    4,000
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