CEOs Take Note: Meetings Mean Growth

Will other CEOs follow the example set by Blll McDermott of SAP?

At IMEX America in Las Vegas in October, Bill McDermott, CEO of global software company SAP, sat for a live satellite interview from New York on the same day he launched his book, Winners Dream.

He charged the meetings industry with sending a wake-up call to corporate executives that, rather than being the first thing cut out of budgets, rather than being looked at as an e

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