Meetings: The Best Decision a CEO Can Make

Meetings: The Best Decision a CEO Can Make

“Wake those CEOs up, people!”

That was the exhortation (one of them, anyway) of Bill McDermott, CEO of SAP, who sat for a live satellite interview from New York during day one of the IMEX America trade show in Las Vegas, which was also the day he launched his book, Winners Dream.

His charge was to the meetings industry to send a wake-up call to corporate executives that, rather than being the first thing cut out of budgets, rather than being looked at as a

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