How Social Media Transformed One Insurer’s Global Conference

How Social Media Transformed One Insurer’s Global Conference

With a social networking site ramping up engagement pre-meeting, and three apps designed to boost learning on site, FM Global swung for the social media fences with its Worldwide Company Conference—and connected.

What can social media do for meetings?

If you’re a corporate meeting professional, you’ve pondered this question. Here’s what social media did for FM Global: It helped more than 1,500 employees from across disciplines and around the globe engage with each other before meeting on site. It gave corporate leaders a new platform for interacting with employees. It boosted the impact of conference workshops. And it immersed a multigenerational workforce in the latest interactive technol

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