On September 11, 2002, many planners will find themselves — where else? — at a meeting. The question is: How to recognize the significance of the date without getting in the way of the meeting's agenda...
Listen to your attendees. Go to the event, talk to people about what they did and didn't like. Evaluations are the foundation on which everything is built. Take a tip from forward-thinking speakers who survey their audience ahead of time to...