To extend engagement and reinforce messaging, build a plan to connect with attendees before and after in-person events.

A leadership conference for the convenience-store industry launched last fall with an integrated strategy for engaging attendees throughout the year. Here’s how it works.

The second part of a report from the PCMA Foundation and Business Events Sydney provides women in the industry with concrete steps for moving up, and for changing how their organizations prepare women for leadership roles.

Recent hotel data shows that the top 25 markets are in demand and priced accordingly. But among second- and third-tier cities, demand is muted and prices are more reasonable.