Knowledge sharing, community building, engagement: a conference-initiated mentorship program checks all those boxes. Here’s some advice for getting started.
According to a survey of marketing executives done in conjunction with the debut of Amex GBT M&E’s Experience Studio, events need great content and the right technologies, among other elements.
At Meeting Professionals International’s European Meetings & Events Conference in March, attendees ventured beyond the walls of the convention center for some unconventional learning. Here’s what they did, along with 5 tips for executing them at...
Tracking key performance indicators provides measurable, objective metrics for evaluating an event’s success and planning for the future. The best part: It doesn’t have to be complicated.
Event pros of all kinds gathered in Austin, Texas, from February 12 to 15 for Catersource + The Special Event, a week of education, networking, and new ideas. From pre-conference tours of Austin’s catering and event venues, to a lively trade...