Koncept Events planned the 600-person corporate event at Miami's 1111 Lincoln Road, a seven-story parking facility by day and an open-air event venue at night, with 360-degree views of the city, the Atlantic Ocean, and the Intracoastal Waterway. “To most, a parking garage, but to us, a raw, blank canvas,” said Hillary Smith, partner at Koncept Events.
The event started with a reception on the 6th floor of the garage, with bright-colored lounge groupings popping against the industrial backdrop.
A fuzzy fabric used in this green lounge area was a surprising detail that begged to be touched.
Each of the lounge groupings had a conversation-inducing centerpiece created by the in-house floral designers at Koncept Events.
I Hear You!
There were enough LED headphones at the reception so that all 600 attendees could join in the silent dance party.
Dance to Your Own Beat
One size never fits all, and that goes for music especially. On-site headphone DJs created three different stations, focused on hip-hop, Top 40, and electronic music.
Dinner with a View
As the sun went down, the group moved up to the 7th floor for a sit-down dinner, where 34-foot ceilings became the screen for videos that set the tone for each course.
Hillary Smith, partner at Koncept Events, awaits the 600 corporate guests who will be treated to a sensory dinner at 1111 Lincoln Road.
© MBeach1, LLLP & LAMphotos
With the first course, diners experienced a transformation of the space into a blue underwater world, where whales swam across the ceiling, the sounds of the ocean bubbled out of the speakers, and a plate of tuna tartare was served.
Welcome to the Jungle
As the main course approached, sounds of birds and wildlife and a canopy of green trees drew the participants into a forest experience.
To complement the short-rib main course and engage the diners' sense of smell, waiters poured dry ice into canisters containing rosemary and thyme, creating a lightly scented fog through the space.
A Woodsy Treat
With the earthy dry-ice fog scenting the air, green canopy projected overhead, and the sounds of birds, attendees enjoyed a plate of braised short rib, fennel-dusted shrimp, parsnip puree, morel and oyster mushrooms, crispy spring roll shell, and fingerling potatoes.
© MBeach1, LLLP & LAMphotos
For the final course, the mood changed again, transporting the group into a purple outer space world with projections of astronauts, stars, and galaxies on the 34-foot-high ceilings and music inspired by David Bowie’s "Space Oddity" and overlaid with actual NASA communication recordings.
Atmospheric dancers entertained throughout the reception and dinner but fit the mood of the dessert course especially well.
For the dessert course, guests were treated to “moon rocks,” a frozen chocolate mousse that shattered at the touch of a spoon to reveal a peanut butter nugget, menthol cream, and hazelnut ganache.