After pre-show emcee auditions, five GameStop Expo attendees are selected to help out on stage during general sessions. The audience votes for its favorite emcee. One winner, Chris Wiseman, a.k.a. Captain Redbeard (right), parlayed his win at the 2009 Expo into a gig as an Internet personality.
Read more about the emcee competition.
Don’t Silence Your Phone
Millennials love their devices, so GameStop makes the most of them. Here’s one way: From time to time in GameStop general sessions, the emcee calls the cell phone of a random person in the audience.
Read what happens then.
Raffle Prizes for Free
GameStop raised about $60,000 for charity at the Expo by selling $5 raffle tickets, which gave attendees the chance to win 20 great prizes—all of which were paid for with credit card reward points.
Here’s how GameStop raffle works.
Celebrate Your Closet Artists
Crowdsource the Menu
Here’s a quick and easy engagement idea that gets kudos out of proportion to the effort: Let your attendees choose a menu.
Here’s how GameStop does it.
Facebook’s Free Real-Time Polling
New for 2015: GameStop is using the free polling feature on Facebook’s “closed group” communities to ask questions of the audience throughout the week.
Read more about it.
Make Service a Perk
The community service event at the GameStop Expo isn’t open to everyone, but rather is a small group affair that is both volunteer opportunity and a special perk for 10 randomly selected volunteers.
Here’s how the community service program works.
By getting some attendees to pick the walk-in/walk-out music used in a general session, GameStop cuts down on complainers and ups the engagement factor.
Here’s how they do it.
Laughing Behind Your Back
No Professional Photographer Required!
The Consumer Event
For a different take on conference engagement, four years ago GameStop decided to extend its trade show for an extra day and open it to the public.
Here’s how it works.
The Home Team
GameStop home office employees take time away from their normal jobs, including those in IT, finance, and inventory control, to support the Expo. It’s more expensive, but it works.
Here’s why GameStop brings the home team.