Make the navigation on your event Web site user-friendly.
1. Make navigation easy. Is the registration button is easy to find? Drive users into the site by putting all of the information they might need at their fingertips.
Make sure everything on your event's Web site is easy to access on mobile devices.
2. Keep it mobile-friendly. Speaker bios, the meeting agenda, and registration should all be easy to access—and view—on mobile devices.
Use social media when promoting your event's Web site.
3. Engage with social media. Make your meeting hashtag easy to find. Use technology such as Cvent’s SocialWall to compile and display attendees’ social media posts and images.
Keep your branding consistent from your event's Web site through all communications with potential attendees.
4. Maintain consistent branding. Carry both the organization’s branding and meeting’s theme from the initial e-mail through the registration process and confirmations.
Use rich multimedia on your event's Web site.
5. Display rich multimedia. Don’t just use text—graphics, video, and audio that showcases highlights, speakers, and the venue help bring loyal customers back to you, Werth said.
Be sure to include the five Ws in your event's Web site.
6. Remember the five Ws. They are: who, what, why, where, and when. Have a description of the event front and center, along with the when and where (include a page about the location to further entice potential attendees, along with driving directions, a map of the area, and weather information). Have pages that say who is coming, from attendees to sponsors to speakers. Include a call to action—and a justification letter they can print out and give to their bosses to show why it’s vital they attend.
Showcase speaker bios and session descriptions on your event's Web site.
7. Showcase speaker bios. And then go further by including session descriptions (and PowerPoint presentations, if available), and social media contact information.
Provide a detailed agenda on your event's Web site.
8. Provide a detailed agenda. Outline exactly the what, where, and when for everything, from general sessions, and breakouts, to networking activities and the trade show, along with who will be speaking at each session.
Include sponsor linkbacks on your event's Web site.
9. Show sponsors some love. Display sponsor logos and link back to their sites.
Keep your promotion going from the event’s inception through to post-con.
10. Engage throughout the event lifecycle. Keep your promotion going from the event’s inception through to post-con. Include the history of your event, post photos and videos before the event, while on site, and after the event. And include information about future events.