Meeting Professionals International announced the results of a study on whether or not corporations measure and report on the business value of their meetings (“BVOM”) at AIBTM, the Americas Meetings & Events Exhibition, held June 21–23 in...
Sports sponsorship is nothing new for John Hancock Financial Services, which has been principal sponsor of the Boston Marathon for 26 years and has had previous affiliations with the Olympics and Major League Baseball...
I found myself in the middle of a small whirlwind earlier this month when the Green Meeting Industry Council released its case study on meetings gamification. The study tells the story of GMIC’s 2011 Sustainable Meetings Conference, its first...
Over the past couple of years, Jeff Rogers, president of communications agency ZAP Creative in Chicago, noticed that many of his big-budget corporate clients were pulling him aside and saying the same thing. It always began with, “Hey, we’ve got...
