PICTURE the scene. It's several years before your organization's big meeting. You've just received the hotel's signed contract proposal incorporating all of the issues that you've negotiated with the property. All you have to do is counter-sign...

Our journey into high-yield marketing strategies began with a discussion of reach and frequency: The size and identity of the group to whom you are promoting your meeting, and the number of messages they receive about it. Next, we introduced the...

The Hickey Auditorium at the new Conference Center at the University of Texas M. D. Anderson Cancer Center in Houston is as slick a meeting room as you will ever see, with just about every high-tech presentation device known to man, and a few that...

American Airlines has revised its zone fare pricing for group travel, making it less expensive and more flexible. The new fares range from $235 to $556, translating into an average price reduction of 20 percent. (Hawaii is more costly.) Saturday...

Convention Centers & Bureaus Jan Sharkey, director of meeting services with TEAM Management, a division of SLACK, Inc., has been appointed a member of the San Diego Convention Center Corporation and San Diego Convention and Visitors Bureau...

The new year kicked off with two January conferences that offered hands-on cyberspace education-highlighting a trend at meeting planner industry conferences. Both the Professional Convention Management Association (PCMA) 41st Annual Meeting, and...

With the dramatic increase in airfares in 1996, executives who plan meetings may be looking at the new year with less than great expectations. Yet many airline analysts expect fares to stabilize or decrease in 1997...

Slack, Inc., based in Thorofare, NJ, an association management company that has specialized in healthcare clients for 40 years, is now marketing to a wider range of clientele. As part of its new strategic plan, Slack has opened a Washington, DC...

The 12th annual BTC (Borsa Del Turismo Congressuals Ed Incentives), the Meetings, Conventions and Incentives Exchange, was held November 4 to 6 at the Fortezza da Basso in Florence, Italy, attracting approximately 6,000 visitors-a 25 percent...

International Scene The Radisson Watermark, Gold Coast in Surfer's Paradise, Australia opened in November with 411 rooms and meeting space for 240 persons...