Does slitting your throat count?" Pam Jensen, CMP, division director, educational programs, American Asso-ciation of Blood Banks, answers with a wry laugh when asked how she copes with the seller's market. With humor and creativity, planners are...
Medical trade fairs come to Southeast Asia: Thailand has had its share of political turmoil in recent months, but its economic growth just rolls along. In 1996, for example, the Thais had under construction 1,576 health centers, 85 community...
Last time, I wrote that the key to successful direct marketing is to find an optimal combination of reach and frequency-putting your message in front of the right audience size the right number of times. This column will provide the conceptual...
Great, but how do you determine who your best prospects are? The standard definition of best prospects is those who have had involvement with your programs: current participants, past participants, or people who have inquired about your programs...
The opening session of the XVIII Congress of the European Cardiology Society (ECS), held August 25 to 29 at the National Exhibition Centre (NEC) in Birmingham, England, kicks off with a blast of bagpipes from Scotland's Caledonian Highlanders...
They came bearing clubs. Twenty-one meeting planners, along with their guests, relaxed in the VIP lounge at Aruba's Queen Beatrix International Airport while golf bag after golf bag wended its way through customs. Their ultimate destination: the...
Protecting Your Image and Message: Printing Contracts ...
The 22nd Annual Conference of the Alliance for Continuing Medical Education takes place from January 29 to February 2 at the Hyatt Regency New Orleans. Educational sessions will be scheduled for presentation on Thursday, January 30 through Sunday...
ASAE Boston 1996's kickoff reception in historic Copley Square was so successful that outgoing board chairman Garis Distelhorst, CAE, announced, "Boston gets the gold medal for the best ASAE opening event in its 76-year history." ...
Phoenix and Valley of the Sun boasts more than 300 days of sunshine a year-the perfect climate for teeing off at any of its more than 140 golf courses, among them layouts designed by such acclaimed architects of the sport as Pete Dye, Robert Trent...