Marketing Medical Meetings
Mar 01, 1997
Competitive Profiling Hillary Rodham Clinton tells the story of how, while a student at Wellesley in 1969, she attended a Harvard Law School function, met a distinguished professor there, and said she was considering Harvard "and its competition"...
Affordable Meetings Goes West
Mar 01, 1997
The Hospitality Sales & Marketing Association (HSMAI) is offering the first Affordable Meetings West, April 16 to 17, at the San Jose (CA) McEnery Convention Center. HSMAI will continue to hold its annual national conference every September on...
SYMPOSIUM STRATEGY: REVISITING AN OLD STANDBY
Mar 01, 1997
Crack open the brochure for a medical conference and you are just about guaranteed to find a symposium on the schedule. In fact, you may find many. What makes this form so popular among medical meeting organizers? Probably the many admonishments...
CAPSULES
Mar 01, 1997
Healthcare Industry News and Ideas for Medical Conference Organizers ...
Managed Care's Impact on Medical Meetings
Mar 01, 1997
What role will specialty societies play in the world of managed care organizations (MCOs)? Two medical society executives, one medical tradeshow operator, and one expert in physician learning discussed the impact of MCOs on physician salaries...
Colin Powell Wows Record PCMA Crowd
Mar 01, 1997
The Professional Convention Management Association (PCMA) broke another attendance record at its annual meeting, drawing a total of 2,371 paid registrants to San Antonio, TX in January, including a record 721 active members and 1,427 affiliate...
Secret of CME Success Revealed: Treat Physicians as Customers
Mar 01, 1997
For medical conference organizers who struggle from year to year with parsimonious budgets, recalcitrant boards, and self-absorbed course directors, it really does seem impossible to believe that for three consecutive years, CME Information...
Conference Centers
Mar 01, 1997
Cultivating the Learning Experience ...
1996 M & D Award Winners
Feb 01, 1997
Atlanta Marriott Marquis 265 Peachtree Center Avenue, NE Atlanta, GA 30303 Phone: (404) 521-0000 Fax: (404) 586-6299 ...
ADA Breaks Florida Record
Feb 01, 1997
Breaking the record for the largest convention in Florida history, the American Dental Association (ADA) drew 49,960 attendees to Orlando for its annual meeting this past fall. When the ADA last met at the Orlando County Convention Center in 1992...
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