Marketing Medical Meetings: Valuing Brand Identity
Oct 01, 1997
It can do for you what it has done for smart retailers...
Physicians Networking Abroad: A Planner's Consult
Oct 01, 1997
Are overseas meetings a better deal than they used to be? Maybe,but what physicians value most is the opportunity to consult with colleagues beyond borders...
The Northwest
Oct 01, 1997
Long regarded as a place for adventure, challenge, and trend-setting innovation, the Northwest remains a favorite stomping ground for visionaries who like to do things on a grand scale. While Oregon, Idaho, and Montana have yet to make a big...
A Northern Michigan Hideaway Revealed
Oct 01, 1997
The Inaugural Boyne Classic Invited Association Meeting Executives to Play the Pebble Beach of the Midwest ...
Opening Doctors' Ears
Oct 01, 1997
How to makeCME work in an Outcomes-Driven World Remember the predictions that patients would become empowered members of the healthcare team? They're coming true, and ...
CAPSULES
Oct 01, 1997
Healthcare Industry News and Ideas for Medical Conference Organizers Bowing to the realities of Internet access and 800-number call-in services, the Food and Drug Administration (FDA) has begun to allow pharmaceutical companies to speak directly...
Canadian Currents
Oct 01, 1997
What's Up in Calgary? Hotel development is moving at an unprecedented rate in Calgary. Seven new properties are either open or on their way to opening, and many other properties are undergoing renovation. When the hotels are completed, the city...
Why Brand Is Grand
Jul 01, 1997
From time to time this column has focused on the critical need to separate your continuing professional education (CPE) program from that of your competitors. To accomplish that you must create a distinct and sustainable competitive advantage. By...
Do Resorts Improve the Learning Experience?
Jul 01, 1997
The setting alone won't improve your program, but it can improve attendees' experience--and, believe it or not, increase their concentration. Also: the latest in resort fees, how a new consortium can get you price breaks,the family-friendly...
Docs Just Wanna Have Fun
Jul 01, 1997
Medical associations based on a shared sport or hobby rather than a medical specialty provide a networking experience based on fun-- and may also promote greater understanding across disciplines...
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