My first column, focused on "the right media," the first of six successful direct marketing methods, as outlined by Bob Stone, the guru of direct marketing in his industry bible, Successful Direct Marketing Methods. In this column, we'll move on...
We all agree on two things about lectures: They'll always be used, and they encourage passive learning. Here's a strategy you can pass on to faculty so they can enliven their lectures. I've long used the lecturing technique described here (with...
Meeting professionals can be some of the heroes of the world because we're out and about. We're not asking planners to be paramedics, but they need to be the eyes and hands in an emergency situation," says Richard Obertots, founder of Warren, Ohio...
Mentoring CME's New Leaders Q: How do you propose the CME community address the issue of developing new leaders...
Recently, several organizations, including the Organization of American Historians, Evangelical Lutheran Church, and the Alpha Kappa Alpha sorority, canceled scheduled meetings at various Adam's Mark hotels after learning of the hotel chain's...
Medical emergencies will happen at meetings. Often the difference between life and death may be seconds or minutes. Relying on your meeting staff or calling "911" is not the only answer since few meeting venues are adequately trained or prepared...
It should come as no surprise that medical students, weaned on the Web, are the most active users of the giant portal Medsite.com. But there's not much chance the Internet Goliaths will ever completely replace the role of associations or their...
Cue the "Dragnet" music. The rumbling voice of the narrator intones that we will once again visit our hotel contract files to review the raw, the true, the underbelly of the hotel contract world. We will take a look at a real provision addressing...
For Training Only Sheraton Parsippany Responding to the needs of its pharmaceutical company clients, the Sheraton Parsippany Hotel in New Jersey recently transformed 20 guest rooms into dedicated meeting rooms specially equipped for training...