98.6
Mar 01, 2007
In a 10-year period that saw a technology boom, a stock market bust, terrorist attacks, strict new corporate accounting standards and pharmaceutical regulations, a recession, and finally, an economic rebound, the medical meetings industry has gone...
Nowhere to Hide
Mar 01, 2007
“The Politics of CME are overwhelming. If you ignore them, you won't be successful,” said Joseph Green, PhD, founder and president of Professional Resource Network, Chapel Hill, N.C., at the opening plenary session of the Alliance for Continuing...
Power of the Press Release
Mar 01, 2007
A comprehensive marketing plan goes beyond brochures and e-mails sent to your potential attendees or exhibitors. Connecting with the media is another crucial facet of any successful communication plan. To use the press to “spread the word” about...
Condo Hotels on the Rise
Mar 01, 2007
The hottest trend in new hotel development these days is condo hotels. "They are all over the place," says Patrick Ford, president, Lodging Econometrics, Portsmouth, N.H., including major convention cities like Chicago, Las Vegas, and Orlando...
Panel Addresses Industry Ethical Issues
Feb 27, 2007
A panel of experts gathered at MeetNow! 2007 in New Haven, Conn., to delve into the sticky ethical issues that plague the meeting and hospitality industry. The panel, part of a conference sponsored by the WestField and Connecticut River Valley...
The Carbon-Neutral Event
Feb 26, 2007
Move over, “green meeting.” Enter the “carbon-neutral event.” When you bring groups together for a meeting, you are by nature increasing greenhouse gases as people fly and drive to your event. While there, attendees will consume many megawatts of...
New Study Reveals Pharma Event Marketing Trends
Feb 23, 2007
Event marketing -- that is, marketing that takes place at meetings and events -- makes up 24 percent of the average healthcare company’s marketing budget, which is slightly less than the 26 percent that the average corporation allots for it...
IMEX Expects a Big Turnout in Frankfurt
Feb 21, 2007
Europe’s two major international meeting and incentive travel exhibitions—IMEX, a spring show in Frankfurt, and EIBTM, a late fall show in Barcelona—continue to woo attendees with generous hosted-buyer programs and a growing slate of seminars and...
Housecleaning at MPI Headquarters
Feb 20, 2007
Heads rolled at the headquarters of Meeting Professionals International last week. The Dallas-based association’s new CEO, Bruce MacMillan, CA, who joined MPI in December, let go five senior staffers on February 15, the same day the association...
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