Event Twitter Survey Recommends Courting Your Power Tweeters
Sep 22, 2010
A new social media survey finds 35 percent of registrants generating 80 percent of tweets about an event.
M/C CEO responds to digs at commercially supported CME in Boston Globe
Sep 21, 2010
Here's a nice response to the criticism of commercially supported CME that was included in a story about the recent launch of a curricula-development company called Lighthouse Learning. Written by Frank Britt President and CEO M/C Holding Corp....
Commentary: When Conversations Go Off-Message
Sep 20, 2010
The flurry of comments on my recent column about climate change, “Opryland Under Water,” pointed to the communication pitfalls that await any meeting whose message runs too far out of control...
The Changing Role of a Medical Education Company
Sep 16, 2010
A lot has happened to the role of medical education companies since Rockpointe Corp. filed its incorporation papers on October 2, 1995. Once considered an integral part of a pharmaceutical company’s communications strategy, medical education...
Curricula Company Launches on Promise to Keep It Clean
Sep 16, 2010
Lighthouse Learning may have scored a first for a continuing medical education–related for-profit company: a front-page story in The Boston Globe on the company’s launch earlier this week. The source of its newsworthiness? The new company plans...
HCEA Names 2009’s Largest Healthcare Conventions, Top Medical Meeting Destinations
Sep 15, 2010
The Healthcare Convention and Exhibitors Association has compiled a list of the 50 largest medical conventions held in the United States last year, and the top 20 destinations for healthcare meetings in 2009...
Last Chance: Comment on DOT’s Proposed Airline Consumer Protections
Sep 15, 2010
In April, the federal government adopted new rules setting stiff penalties for airlines that strand passengers on the tarmac for more than three hours. This fall, the Department of Transportation may take its airline passenger protections several...
New MECC launches with policy of "no commercial support"
Sep 14, 2010
It was a little shocking to see this story on the launch of a new medical education company on the front page of today's Boston Globe. I'm trying to schedule an interview now with the person behind the launch -- Martin Samuels, MD, a neurologist...
This is what's wrong with relying on disclosures
Sep 14, 2010
...that they may not be disclosing fully. According to an article in today's Boston Globe, some researchers cross-referenced physician payment databases with journal article disclosures and found fewer than half of docs receiving $1 million or...
Commentary: Four Takeaways from a Hybrid Meeting that Worked
Sep 13, 2010
Over the last few days, I’ve been slowly returning to Earth after soaring through the innovative design and timely content of EventCamp Twin Cities, a hybrid meeting that brought 100 participants to Minneapolis September 9; with small groups of...
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