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Webinar live date: September 19, 2019 at 2pm ET / 11am PT
Using research results from a recent white paper by Ashfield Meetings & Events, three medical-meeting specialists will discuss how physician preferences at meetings and congresses are evolving, and why. The panel will address the future format for scientific congresses from the pre-event, on-site, and post-event experiences, as well as the role that pharma and medical-device companies and associations must play in HCPs’ education. Sharing input from HCPs themselves, this discussion will focus on establishing the actual value HCPs place on congresses and events they attend, and how medical meeting planners need to adapt and shape future events in response.
Attend this webinar to:
- Discover how physician preferences at meetings and congresses are changing
- Be introduced to engaging strategies to make your congress and meeting experiences more memorable and impactful for HCPs
- Learn how to make the most of your HCP interactions in order to maximize their engagement, knowledge-sharing, retention, and continued participation over time
Tahira Endean, CMP, CED, DES
Head of Events, Society for Incentive Travel Excellence
Author, Intentional Event Design: Our Professional Opportunity
Senior Content Producer, MeetingsNet
Register for the webinar below: