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[Webinar] Demystifying Event Marketing

Now Available On-Demand

Earn 1.0 clock hour toward your Certified Meeting Professional certification or re-certification in Domain A: Strategic Planning. For more info on how to get CE credits, click here!

Webinar live date: December 4, 2019 at 2pm ET / 11am PT

Event Marketing. What does it mean? Too often, the event marketing discussion focuses mostly on event promotion. But the average B2B organization spends 40% of its marketing budget on live events, so we know that an event marketing strategy needs to encompass more than just audience generation. During this discussion we’ll uncover why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

In this live session, we’ll answer these questions:

  • What does event marketing mean and what does an integrated marketing program look like?
  • Which event types are best suited to enhance each phase of the buyer and customer journeys?
  • How will integrating events into the broader marketing mix optimize their impact?


Alyssa.jpgAlyssa Peltier
Manager, Event Marketing, Cvent





MyllisaPatterson.jpgMyllisa Patterson
Senior Director, Event Cloud Marketing Campaigns, Cvent





Sue Hatch
Content Director, MeetingsNet




Sponsored by:

Cvent logo

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