Earn 1 clock hour toward your Certified Meeting Professional certification or re-certification in Domain I: Marketing - For more info on how to get CE credits, click here!
Wednesday, October 4, 2017
2:00 pm ET / 11:00 am PT
Duration: 1 hour
After a company’s website, live events are the most effective tactic in the marketing mix, as well as one of the most expensive. Taking advantage of high-touch and high-value in person interactions is critical to achieving maximum ROI. But how do you make sure your audience stays engaged and consumes the content that you’re offering during your live events? Happy and engaged attendees are the key to quality leads and ultimately more sales.
A mobile event app is a critical component to your attendee engagement and content delivery strategy.
Hear how to use event app engagement features like Live Polling, Q&A, gamification, push notifications, beacon alerts and more to create more personalized and interactive experiences for attendees, all while capturing data on their individual interactions to enhance your lead scoring and follow up programs.
Plus, you’ll a customer case study about a Planner who was able to increase attendee engagement by leveraging their mobile app to improve networking, education, and social interactions.
Sue Pelletier, Editor, MeetingsNet
Brooke Gracey - Marketing Manager - CrowdCompass by Cvent
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