Aron Ezra, CEO of San Francisco–based MacroView Labs, helps companies to create “mobile ecosystems,” reaching prospects, employees, customers, and vendors. For companies and associations that want to start going mobile by...
What do qualifiers find most engaging at your incentive conferences? Half the time you might think it’s their own smartphones. Go with it. Give them reasons to pull out those iPhones, Droids, and BlackBerries and engage with the meeting, the c...