When SAP plugged in back-to-back developer/user conferences, the strategy saved a bundle, but the event team had to do the L.A. hustle. We didn't want to do this," says T. Christopher Burton, marketing director for SAP America, the U.S. unit of...
"If you wouldn't mind having a seat in the lobby . . . Would you like a doughnut... Let's see if there's a meeting room available. . ." ...
n the final hours of the 105th Congress, the Internet Tax Freedom Act was still in limbo and was expected to die when lawmakers recessed. Although the act, which would impose a three-year moratorium on taxation of Internet commerce, had passed the...
Three factors affect intelligibility: noise, reverberation, and echoes. The effective transfer of audiovisual information from the presenter to the audience relies on a balance between both the audio and visual elements...
Remember the game of "telephone"? You whisper something to a friend, who whispers it to the next kid, who whispers it to the next, and on and on. A message that begins: "There are three bugs in Susan's soup" inevitably ends up something like "Hair...
When Henry Ford introduced the mass-produced Model A, he didn't organize a conference to talk about the coming revolution in American transportation. He didn't need or want partners. He built the River Rouge plant, where iron ore came in one end...
Most surprising to the first-time visitor is the soft, natural light that brightens meeting and exhibit space even on a rainy day. Unlike some examples of contemporary architecture that feel cold and stark, Design Center Linz projects a cheerful...