While attending the International Congress and Convention Association (ICCA) general assembly in Rio de Janeiro, Brazil, I discovered that many of the meeting challenges faced by U.S. companies are shared by our colleagues in Europe, Asia, and...
Twenty-four months, eight quarters, 730 days: Any way you look at it, a two-year qualification period is a long time to hold agents' attention. That was the challenge for MassMutual's Conference Planning department when it launched the promotional...