Two companies are offering new options for meeting, conference, or special event space. Global Cinema Network, Inc., Framingham, MA, a subsidiary of motion picture exhibitor General Cinema Theatres, is marketing the company's 1,181 auditoriums in...
MORE COMPANIES REWARDING SALES SUPPORT, TEAMS: STUDY The number of companies with incentive programs for sales support employees is growing, while one out of two companies is creating new performance measures for teams, according to a survey of...
Tradition and history are important elements in the John Hancock Mutual Life Insurance Company marketing mix. Consider the company's logo--a signature of such historical significance that you're as likely to be asked to "put your John Hancock" on...
Over the blare of recorded music at Washington, DC's Planet Hollywood Restaurant, participants in the fourth annual Meeting Industry Legislative Action Day (MILAD), on March 6, traded notes between visits to Congressional offices. Sponsored by...