WINNING PROMOTION
Feb 01, 1997
Twenty-four months, eight quarters, 730 days: Any way you look at it, a two-year qualification period is a long time to hold agents' attention. That was the challenge for MassMutual's Conference Planning department when it launched the promotional...
International Scene
Feb 01, 1997
Rosewood Hotels & Resorts, which operates such upscale properties as The Mansion on Turtle Creek in Dallas and Little Dix Bay on Virgin Gorda, British Virgin Islands, will open its first resort in Mexico in February. Las Ventanas al Paraiso in...
CANADIAN CURRENTS
Feb 01, 1997
New Hotels For Small Meetings In December, just in time for the ski season, the Pinnacle Resort at Whistler opened in Whistler, BC. The mountain destination's first "boutique" hotel, the Pinnacle has 84 suites, each with its own Jacuzzi tub...
Desert Shmesert
Feb 01, 1997
In January, The Pointe Hilton Resort at Tapatio Cliffs in Phoenix will take the edge off the Arizona heat when it opens its three-and-a-half acre water experience. The $7.5 million project adds a 40-foot waterfall, two free-form pools, a 130-foot...
A Sense of Belonging
Feb 01, 1997
Another speaker, James B. Dittman, CITE, of Dittman Incentive Marketing in Edison, NJ, claimed that today's companies ask not whether to build beach Olympics into an incentive program, but whether to hold the incentive travel program at all...
PROFILE
Feb 01, 1997
T 4 p.m. on the day Linda Bourbonnie fully expected to be laid off-Friday the 13th, no less-she got called into the office of the president of marketing and told that she wasn't going anywhere...
CONFERENCE CENTERS:CULTIVATING LEARNING EXPERIENCE
Feb 01, 1997
Pricing ICP: How is the hotel seller's market affecting conference centers...
Outstanding Single Event
Feb 01, 1997
Burlington Air Express Winners Get Their Day In Hollywood "Give winners the full glamour treatment! Take them to Paramount Studios where they can write and star in a series of zany commercials." ...
How Not to Cross California Picket Lines
Feb 01, 1997
Concerned about subjecting your attendees to crowds of angry protesters outside hotels? Hoteliers may be unlikely to inform you of labor problems, but now you can access information from union activists via the Internet. The California Travel...
Cruise Challenges
Feb 01, 1997
MasterCard's Trade Show at Sea Combine a 26-booth trade show at sea with a little smart-card wizardry, and what do you have? A memorable full-ship charter that adroitly combined business with pleasure...
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