Sharon Chapman, CMP Meeting Planner Berkshire Life Insurance Co. Pittsfield, Mass...

Sam Adams Boston Lager, the small, premium brand of beer, faced a big challenge: getting the attention of distributors and their reps who also sell beer made by the industry giants, who offer lavish incentives to places like Australia...

Just Think Why not end your managers' meetings by having each participant share a story about one thing they have done to recognize someone on their staff? The energy this activity creates is contagious, and managers can learn from one another...

You can't turn on the radio or TV without hearing about the recording industry and its legal battles with Internet providers or facilitators who are providing free access to music over the Internet. Technology is driving this music revolution, and...

Whether they are a reward for exemplary customer service or a way to retain people in a competitive job market, incentives aren't just about building sales...

See Before You Buy BRANDERS/EVENTSOURCE ALLIANCE Log on to www.branders.com, select one of 4,000 products, drag and drop your logo onto it, and see what it looks like. Choosing a T-shirt? Drag your logo over (as an eps or jpeg file) and you can...

Your incentive program is meant not only to reward and motivate but to make money for your company. Use these guidelines (the dollar amounts are hypothetical) to make sure your next incentive program produces the bottom-line results you want...

JUST LOOK at the figures: In 1980 only 60 hotels in the United States offered spa programs . During the 1980s, that figure doubled. By 1999, more than 400 hotels had some form of on-site spa facility, according to Spa Finders, a company...

Video technology is finding its place among virtual meeting tools, from Web meetings to teleconferencing to webcasting. And for good reason: Video lets participants see facial expressions, which convey much more than disembodied words ever could...

Toys in meetings? You've got to be kidding! Not long ago, this would have been unheard of. But toys are popping up in meeting rooms all over the country--and for good reason. Toys can help managers achieve all of the following, and then some...