"Dear Valued Customer: "On behalf of my Pepsi-Cola Company colleagues everywhere, I am pleased to invite you to the 1999 Pepsi Customer Appreciation Invitational at the Pinehurst Resort and Country Club--America's golf mecca and site of the 1999 U...
Las Vegas Leads the Golf Boom Remember when Las Vegas was synonymous with blackjack and breakfast buffets? Most non-gamblers wouldn't visit even if you tempted them with a complimentary room and a free bucket of quarters. Just 10 years ago, golf...
We were hosting a large national recognition/awards program at a prominent Florida resort. Since a great majority of the participants were keen golfers, we had planned a two-day golf event...
In 1997, I was approached by the president of a public company who was interested in taking some of his best clients to the Ryder Cup at Valderrama, Spain. He asked me to work in conjunction with his in-house coordinator as well as an outside...
Ellen Moran never saw herself as a person who'd do business on a golf course. In fact, she never envisioned herself as a golfer, period. "I have no athletic abilities," she says. "I thought the game was stupid. And my husband thought the game was...