A new conference, SenseUP!, a Summit on the Power of Sensory Marketing, debuts next spring in the marketing and events arena. Its focus is “sensory marketing”—that is, awakening and using all the senses to meet an organization...

For the past eight years, the Incentive Research Foundation has surveyed incentive industry professionals on a regular basis to assess their outlook on incentives in the near term and to identify longer-term trends. The IRF’s Fall Pulse...

Social media users tend to fall in one of two camps: Those who love it when their friends post pictures of their meals, and those whose friends don’t know how to take good food pictures. Okay, I jest. Social media—and, in this case, Instag...

The Federal Communications Commission plans a $718,000 fine against electrical contracting company M.C. Dean for blocking consumers’ Wi-Fi connections at the Baltimore Convention Center. The same day it announced this action, November 2, the...

Formed in 2009 to keep telling the story about meetings—that they create personal connections, drive positive business outcomes, and build strong communities—the Meetings Mean Business coalition recently announced a change in...

Your attendees have to be at the morning general session. Make them feel excited to be there— not wishing they were back in bed. Try the following ideas for getting people talking, laughing, and paying attention...

Feeling relaxed in Aruba I have espoused many times that the Caribbean is among the most amazing places in the world. My recent trip to Aruba to do site inspections further cemented my love for this beautiful region. Aruba is a tiny island...