Walmart associates attending the annual meeting can sample products sold in their stores, from beauty supplies to apparel to food—when they’re not petting animals, playing carnival games, or flying down a zipline.
One attendee segment of Walmart’s Associates Week and Shareholders Celebration has a reputation to uphold, and planning its day-long gathering requires some creativity.
Mark Henneberger is the point person for all elements of Walmart’s Associates Week and Shareholders Celebration, combining a proven template with an outside agency’s creative ideas.
On the scene and behind the scenes at Walmart’s three-day, multi-million-dollar incentive and shareholders meeting for 14,000 people.
We’ve boiled down the experts’ advice into this must-do checklist.
Q&A with PCMA’s Tonya Almond, CMP
Industry experts weigh in on activation strategies to reinvent your on-site conference sponsorships.
