One year into the era of generative artificial intelligence, its potential to help build, promote, execute, and analyze business events is mind-boggling.
Beth Surmont uses A.I. tools for thematic development, agenda building, content creation, ad format selection. Here’s how she does it.
Heather Munnell uses A.I. for attendee-data analysis in order to design more valuable events. Here’s how she does it.
If your business events team fills talent shortages and skill gaps with freelancers, or if you’re a freelancer yourself, weigh in on a new Temple University research study. Here’s how.
A marketing expert reveals how associations can leverage their proprietary information to engage sponsors and exhibitors beyond the annual meeting.
From a trove of meeting data, we pull out insights on cost per attendee, meeting formats, technology adoption, and challenges expected next year.