It's an 'Up-selling' World, So Get Creative "With this seller's market [in convention center space], there's been a spate of up-selling," says Douglas L. Ducate, president and CEO of Chicago-based Center for Exhibition Industry Research. "To quote...
With 20 years' worth of stories to tell--and advice to share--ASTA's Liz Culkin says mastering a few basics is the best way to successfully manage overseas events...