Be Strategic Michele Wierzgac is downright evangelical about the importance of strategic marketing, branding, and communications. Wierzgac, CMM, president/CEO of the event planning and consulting firm Michele & Company, Oak Lawn, Ill., is a...
With more than 234,000 square feet of meeting space, the Hilton Chicago can accommodate almost any association meeting...
The key to developing an income and expense budget is to include every element that may be part of your event. It is better to maintain a complete list of budget items, even if you don't need all of them at this moment, than to overlook an item...
E-mail is an efficient, effective way to communicate information. No matter what type of religious event a meeting professional may be planning, a certain amount of marketing is always involved. Registrants must be notified, agendas must be...
Today's rough-and-tumble trade show world suits David Larkin just fine. After all, the founder of the New York City-based trade show directory site TSNN (www.tsnn.com) gets his kicks doing stuff like making a first-descent kayak trip down a remote...
Research the need for your product or service. Define the psychographics and demographics of the audience who needs the product. Understand your unique selling position in the marketplace. Understand what motivates your targeted audience to...