The International Association for Exhibitions and Events used a version of the technology at its annual event to assess attendee engagement. IAEE will produce a benefit analysis for its members in early 2024.

Overall, the prognosis for the business-events economy is good. But even as parts of the world have surpassed their 2019 business levels, for others the pandemic recovery is uneven and slow.

Margaret Launzel-Pennes is using A.I tools for meeting marketing, promotion, and sponsorship. Here’s how she does it.

One year into the era of generative artificial intelligence, its potential to help build, promote, execute, and analyze business events is mind-boggling.

Beth Surmont uses A.I. tools for thematic development, agenda building, content creation, ad format selection. Here’s how she does it.

Heather Munnell uses A.I. for attendee-data analysis in order to design more valuable events. Here’s how she does it.

If your business events team fills talent shortages and skill gaps with freelancers, or if you’re a freelancer yourself, weigh in on a new Temple University research study. Here’s how.

A marketing expert reveals how associations can leverage their proprietary information to engage sponsors and exhibitors beyond the annual meeting.

From a trove of meeting data, we pull out insights on cost per attendee, meeting formats, technology adoption, and challenges expected next year.

Planners and suppliers explain how meeting groups can influence thinking on controversial issues in a city while accomplishing their event goals and fulfilling their duty-of-care obligations.