According to our friends at Exhibit Surveys, at least 20 percent of the exhibitors at healthy expositions invest in additional marketing activities (beyond the booth) to help drive attendance and booth traffic. If you're not already tracking...

Full disclosure: I am not an emoji person. When I get a text that’s all         I just don’t get what they add to the message. Sometimes I spend a lot of time trying to figure out what exactly the person meant by that unicorn/t...

Today's guest post is by Mark Kao, department manager for COS Group, and head of COS Rental. This is the second in a three-part series on successful strategies for using Instagram for events...

Today's guest post is by Mark Kao, regional sales manager for Shure UK and former head of COS Rental...

When you think “conference app,” the look, feel, and revenue model of SummitSync is probably not what comes to mind. Attendees search for their meeting on the SummitSync app.The new app, which officially launched this week, wants to be a “univ...

What a great way to kick off the New Year—a behind-the-scenes educational experience at CES organized by Meeting Professionals International! If you’re not familiar with CES, it’s North America’s largest annual trade show...

How to get the right qualified attendees to your events and maximize revenues.

How one expert drives registration with a VIP program, targeted e-mail campaigns—and emoji.

“At events, your best customers are literally standing in the same room as you. Take advantage of this opportunity to get some feedback!” said Andy Grider, marketing manager for the Hosting and Cloud Technology Group of business-to-business publi...