Mark Pursell has no illusions about next month's International Builders Show. “It would be foolish not to expect some sort of downturn in attendance,” says Pursell, senior staff vice president of marketing and sales at Washington, D.C.-based...
Meeting industry associations have a tough audience when they plan meetings for meeting planners — just imagine the challenges involved for the Chief Marketing Officer Council, Palo Alto, Calif., when the time comes to market its meetings to...
On any given day, up to 70 percent of all the stories in newspapers across the United States were either released or pitched by public relations firms, publicists, and corporate communications firms. In the case of business news — often released...
