Virtual Trade Show Tool: Unisfair

Cognos Inc.'s Financial Forum — a customer seminar series — traveled to only four North American cities this year compared to 11 in 2006. Yet the company's message reached more people and the cost per lead was way, way down, says Zeynep Marasli, global marketing programs manager for the Burlington, Mass.-based company.

They did it by replacing seven of the Financial Forum's face-to-face events with a one-day virtual conference in June that attracted 1,300 registrants and, in the end,

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish