Lessons Learned From Going Hybrid: Three Case Studies

If 2010 was the year hybrid became part of the day-to-day meetings industry lexicon, 2011 may be the year meeting pros finally get comfortable with the concept.

Hybrid meetings—events with both physical and virtual components—are complicated undertakings, challenging event organizers’ technological, logistical, and marketing expertise. At the Virtual Edge Summit in January—held in Las Vegas and online—three association executives, each of whom served as the force behind her org

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