Event Marketers Embrace Digital Marketing and Virtual Events

Almost three-quarters of event organizers and corporate brand marketers plan to have digital media strategies in place for their events this year, while almost half use virtual events. These are some of the key findings in a new survey, Digital and Exhibit Marketing Insights 2010, conducted by the Center for Exhibition Industry Research and George P. Johnson.

Of the 242 event organizers and brand marketers surveyed, 46 percent said they increased the use of digital media strategies to

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