Conference Content: A Hybrid Approach

Recently, I posted the blog article “Association Content Strategy: Free or Fee?” The title might suggest an association's content strategy must be one or the other-free or fee. But for some associations, that may not be the best solution.

For many, a hybrid content solution may be the answer, combining the best of both free and fee-based online content strategies. If you look around, isn't our world full of hybrid solutions? From flowers, to cars, to golf clubs? In fact,

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