Wi-Fi, NFC, Big Data: Exhibitions—and Venues—Face New Technology Challenges

IAEE's Future Trends Task Force identifies emerging trends and their implications for exhibition organizers, attendees, exhibitors, facilities, and vendors.

IAEE is very cognizant of new technologies and trends that propel the exhibitions and events industry forward. Our Future Trends Task Force meets regularly to discuss emerging trends and their implications for exhibition organizers, attendees, exhibitors, facilities, and vendors who participate in trade shows. Instead of focusing on just the attendee experience, the focus is about the overall participant experience.

During one recent meeting, the task force discussed how technology af

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